Introducing BetterPoints BCMS
Deliver people-centred change and real-world outcomes you can prove.
BetterPoints BCMS (Behaviour Change Management System) is a localised behaviour change system that uses incentivisation, recognition and social interaction – all driven by an innovative technology.

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BetterPoints BCMS

Yes, we’ve given it a name. However, BetterPoints BCMS (Behaviour Change Management System) is still the same top-quality, highly configurable, constantly evolving, evidence-based system that has helped so many people change their habits.

You can use BetterPoints BCMS with any behaviour change intervention you can imagine. Whether you’re a public health professional tackling obesity levels, a business owner encouraging employees to leave their cars at home, or a research company seeking solutions to social or environmental issues, BetterPoints BCMS is the engagement platform that will deliver you reliable, tangible results.

With BetterPoints BCMS, you can:

  • Quickly move people from one habit to another
  • Save money on interventions
  • Improve services with better evidence.

On the surface, it looks a bit like a supermarket rewards system: users get more points (’BetterPoints’) the more they do and can spend them on little luxuries like coffee and clothes, or donate them to charity. But underneath, it’s a compelling system for changing behaviours and a rich source of data.

BetterPoints BCMS uses a smartphone app to engage participants, incentivise change, gather data and analyse evidence at the individual and group level.

'I wanted to get into walking after my cancer diagnosis. BetterPoints was perfect for that.'

We work with you

BetterPoints BCMS comprises a portal, content management system, API, user-facing app and full support.

  • Our app encourages users to track activity and earn rewards for it
  • Our app is also a communication channel to engage with people and learn from their activity
  • Your bespoke portal lets you increase engagement and data capture by offering more opportunities to redeem points or donate them to charity.
  • Our content management system lets us customise and localise your content and tailor rewards to your target groups and outcomes
  • Our reporting service gives you graphs and heat maps to measure behaviour trends and exports of anonymised data for further analysis and reporting on ROI.
What you get:
  • Your own customised and branded website and app
  • A bespoke programme, including a targeted mix of rewards, data capture, reporting, outcome measurement and assessment
  • A close working partnership to implement, promote and manage your programme
  • Training and support for our content management system
  • Ongoing assessment to improve outcomes
  • Local account management to drive engagement through community champions and ongoing communication.

BetterPoints BCMS is flexible

BetterPoints programmes are highly configurable to suit your own, local needs. And the rewards themselves can be whatever you need them to be, a mix of our digital currency, high street vouchers, charitable donations, positive feedback and social support.

We help you identify sponsorship opportunities and offer target-related rewards, such as gym membership for becoming more active or a healthy hamper for losing weight.

Our experience in implementing programmes underpinned by the latest in behaviour change science is growing with every new application of our technology.

BetterPoints BCMS is measurable

You want results you can prove. BetterPoints gives you a rich blend of quantitative and qualitative evidence-based data to measure your success. You can see what activities are undertaken, how long for and how behaviour changes over time.

And by tracking the rewards themselves, BetterPoints can add contextual spend data to behavioural data, so you can learn which incentives work best.

Our Behaviour Change Approach

It’s not just about rewards. To change behaviours you must first raise awareness of the issue, increase knowledge about it and elicit motivation to change. The whole journey must be a positive, shared experience that ultimately becomes intrinsically rewarding and a new habit. This is when people are motivated to continue without external reinforcement.

BeterPoints behaviour change model
'BetterPoints motivated me to go out and do something. I lost three stone and am doing really well. If you want to get out more and get fit, it’s more of an incentive than other apps!'

Local authority on track to save £13 million over 10 years
with BetterPoints BCMS

The Wellbeing Team at a large local authority needed to demonstrate the value of ‘informal activity’ that fell outside the scope of structured exercise.

We gave them a branded portal and app to capture data, a reporting dashboard, stakeholder engagement and project management. Additionally, the council received an extensive monthly dataset, cross-referenced by their Customer Knowledge and Corporate Strategy team. Insights included:

  • Socio-economic profiles of public park users
  • the relationship between activity in parks and Indices of Multiple Deprivation
  • activity levels by group and individual
  • changes over time.

The council can now perform valuable economic analysis of early intervention on a range of health and social issues. In fact, post-programme analysis showed that the city could potentially save £13 million over the next 10 years using BetterPoints BCMS.

  • 12,000 park visits
  • 1.6 million miles travelled
  • 35 million calories burned.

We work with…

  • Birmingham City University
  • Birmingham City Council
  • Northern Devon Healthcare
  • Centro
  • Climate KIC
  • Gateway Social Housing Association
  • London Borough of Hackney
  • London Borough of Hounslow
  • My-Neighbourhood
  • New Forest Council
  • Northern Devon Healthcare NHS Trust
  • Reading Borough Council
  • Reading Transport
  • Sheffield City Council
  • Sustrans
  • UCL
  • West Midlands Academic Health Science Network

Our expert team

Dan Gipple, CEO
Dan is an experienced social and technology entrepreneur and investor with a background in sustainability and environmental impact measurement. His main area of expertise is in motivational/reward programmes and behaviour change approaches.

Chris Bristow, Chief Operating Officer
Chris is a former senior executive of technology organisations in the USA, Asia-Pacific and UK. He also co-founded ‘Smartly Green Rewards’, the first ethical/sustainable reward programme in the UK.

Hannah Bowden, Programme Director
Hannah is working towards her PhD in Machine Learning, incentives and behaviour change at University College London. Hannah holds a Psychology Masters from Edinburgh and has 20 years’ experience in business strategy and development, innovation, digital marketing and community engagement.